 |
 |
April 2006
Turkey manufacturers line up for awards
British Turkey is calling on producers and processors to help make the 9th British Turkey awards the biggest and best yet. New categories will give manufacturers a chance to showcase the way they are responding to ever changing retailer demands and consumer needs.
Kim Burgess, Chairman of the British Turkey Sector Group Publicity and Marketing Committee, said: “We are looking for the best British Turkey products around – whether dressed whole birds, convenience portions or added value products.”
A shake-up of categories will allow manufacturers to showcase the way they are responding to changing consumer demands, such as cuts specially for barbecuing.
Kim Burgess, chairman of the British Turkey Sector Group Publicity and Marketing Committee, said: “We also have a brand new category for the Best Innovative Product to reflect the huge number of very different and exciting British turkey products now available.”
There is a special category for butchers who sell British turkey. Says Burgess: “We are looking for innovative counter displays, versatile portion options and value added recipe dishes such as sausages, burgers, pies and pasties. Butchers can enter themselves – and we are also asking customers to nominate their favourite butcher.”
Winners of the 13 award categories, which include Best Catering Product, and Best Ready-to-eat Product, will be announced at a James Bond themed black tie charity dinner at Claridge’s Ballroom, London, on September 21st, with entertainment by superstar Brian Conley.
The full list of categories is:
- Best Added Value Product
- Best Christmas Product (whole bird, joint or added value)
- Best Accompaniment
- Best Barbecue Product
- Best Branded product
- Recipe Writer of the Year
- Best Primary – Whole bird
- Best Innovative Product
- Butcher of the Year
- Best Catering Product
- Chef of the Year
- Best Ready-to-Eat Product
- Retailer of the Year (best overall retail range)
Award winners will be able to feature a specially designed logo on pack.
Click here for entry forms/further details, contact turkey@fml-pr.co.uk or call 01273 834716.